هل تُفقد الجولات العقارية الافتراضية رونق التجربة، أم أنها ترسم ملامح المستقبل؟

Forget “rise and grind.” Gen Z’s flex is knowing their cortisol levels, setting boundaries, and having a therapist on speed dial.

Raised in the chaos of internet culture, climate dread, and pandemic shutdowns, they’ve collectively decided that overstimulation isn’t a vibe. Regulation is.

And this explains the shift:

• “Main character energy” now means knowing when to log off
• Walking clubs are replacing party brunches
• Night-outs are becoming breathwork pop-ups
• “Soft life” isn’t laziness, it’s a lifestyle strategy

Wellness in the UAE is no longer about performance. It’s about preservation. And that makes it more relevant, and powerful, than ever.

For Gen Z, wellness isn’t just a routine. It’s a resistance. A reclamation. A reset.

They’re not buying into one-size-fits-all solutions, they’re demanding inclusive, accessible, and culturally grounded experiences. They want brands and spaces that get it, that go beyond the green juice and actually serve community.

• Events with mental health support
• Spaces that feel safe, not just Instagrammable
• Inclusive lineups that reflect diverse voices
• Brand campaigns that prioritise well-being over aesthetics
• Community, not just commerce

If your brand is still shouting over the noise, trying to “wow” with neon lights and loud music, you’re missing the shift.

Today’s wellness audience, from Gen Z to Millennials and beyond, is asking something different:

“Does this make me feel safe? Held? Seen?”

So here’s how to meet them:

• Design rest spaces.
• Create calm.
• Build experiences that prioritise emotion over entertainment
• Work with facilitators, and content creators
• Use language that feels human.

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