Another first for Dubai and following on from the success of the Dubai Run in 2019, DTCM as part of Dubai Fitness Challenge 2020 announced their intention to host a bicycle ride for the population of Dubai along the historic Sheikh Zayed Road.
The most unique community ride in the history of Dubai! For one morning, UAE bike owners were invited to cycle around two iconic routes in the heart of the city, while roads are closed to traffic. On 20 November 2020 at 05:30, ‘The Dubai Ride’ opened with participants taking to their bicycles on a 14 km circuit of the Sheikh Zayed Road. Participants joined the route from three locations close to Dubai Mall from Lower Financial Centre Street, Trade Centre Road, and Coca Cola Arena.
We wanted to highlight and be able to achieve a mass participation event that focused on ensuring the safety of all participants whilst maintaining social distancing. We ensured that all activities had the highest standards of health and safety measures in place.