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intro
Dubai Ride is a community cycling event delivered with turnkey delivery, route planning, stakeholder coordination, and large-scale participation as part of the wider Dubai Fitness Challenge
Challenges
Deliver an inclusive yet thrilling cycling experience, balancing large-scale participation with seamless logistics, ensuring minimal disruption while modifying Dubai’s road infrastructure.
Re-engaging past participants while attracting new riders, continuously innovating the event format whilst prioritizing safety.
Solutions Implemented
Ride at Large!
Enhanced Experience: Revamping the start/finish line, exciting new elements and entertainment– creating an unforgettable route.
Crafting Competitive Edge: ‘Speed Lap’ - an exhilarating, innovative opportunity for participants to push their limits with an adrenaline-charged high-speed ride.
Deeper Engagement: Blending competition and community, engaging past and future participants with inclusivity and impact. A dynamic movement.
+37,000
cyclists
+360
EMIRATI MARSHALS
